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Persuasion Psychology: Methods & Approaches

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125 students
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What you'll learn

Learn how to become a master of persuasion psychology by utilising psychological techniques shown to make you more persuasive.

Do you feel you lack an ability to persuade, influence and get your opinions properly heard? This course will allow you to maximise your persuasive abilities by using the smartest psychological techniques that are shown to best influence behaviour.

You will be led through the cutting edge of persuasion psychology by Andy Luttrell Ph.D, a social psychologist and Visiting Associate Professor of Social Psychology at the College of Wooster. Andy has taught over 20,000 students to improve their lives by harnessing the latest in psychological research. In this course he will take you through the science, and the practical steps behind becoming a master persuader with dedicated sections on messaging, confidence, likeability and much more!

It's time to get your voice heard. Take this course today to stop being invisible, and instead become an opinion shaper.


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Course Content


  • 54 lectures containing 3.5 hours of video content and supporting PDFs
  • Free quiz to help you consolidate your persuasion skills
  • Use scientifically tested techniques to become a master persuader
  • Increase your influence and persuading skills in your workplace, friendship group and throughout your whole life 


Andy Luttrell
Visiting Assistant Professor of Psychology, College of Wooster

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Preview this course
Persuasion Psychology: Methods & Approaches
  • Language English
  • Lectures 63
  • Bonus Free XO Student Discounts AccessXO Card

Persuasion Psychology: Methods & Approaches