Thinking about a new skill you can learn from home and use straight away? Web design blends creativity with problem-solving, pays well at entry level, and opens doors to freelance, part-time, or full-time work. This guide walks you through what web design involves, who it suits, the tools to start with, and a simple 12-week plan to get moving.
What “web design” actually means
Web design is the planning and creation of websites and web pages people enjoy using. You’ll shape layout, colours, type, images, and the flow between screens. You’ll also learn a little front-end code so your ideas work on real devices. Think of it as the bridge between brand, content, and the browser.
Core parts of the job
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UX (user experience): making pages clear and easy to use.
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UI (user interface): how the page looks: spacing, type, colour, buttons.
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Front-end basics: HTML and CSS for structure and style, a touch of JavaScript for simple interactions.
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Accessibility: making pages usable for everyone.
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Content layout: turning text and images into tidy, readable sections.
Who web design suits
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Creative people who like tidy layouts and well-chosen type.
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Problem-solvers who enjoy improving flows and fixing small annoyances.
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Career-switchers looking for a practical skill with obvious outcomes.
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Freelancers who want a service they can sell in weeks, not years.
Seven honest reasons to consider it
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Fast wins: your first site can go live in weeks and you can improve it as you learn.
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Portable skill: work from anywhere with a laptop and decent Wi-Fi.
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Paid variety: from local cafés and trades to charities and startups.
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Freelance-friendly: build sites, then offer care plans for ongoing income.
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Career ladder: move from junior designer to product designer or front-end developer.
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AI-resistant parts: real projects need taste, context, and accessibility checks that tools can’t finish on their own.
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Clear portfolio: your work is visible; clients can see proof, not promises.
What you’ll learn first (and why)
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Figma (or similar): design mock-ups without code.
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HTML & CSS: the web’s building blocks.
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Responsive design: one layout that adapts to mobile, tablet, and desktop.
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Accessibility basics: headings, contrast, keyboard-friendly forms.
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A site builder or CMS: WordPress + a modern theme, Webflow, or a simple static site.
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Light JavaScript: menus, tabs, and simple form checks.
A realistic 12-week learning path
Weeks 1–2: Foundations
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Learn HTML tags, CSS layout (Flexbox, Grid), and type scales.
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Recreate a simple home page from a screenshot.
Weeks 3–4: Figma to browser
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Design a two-page site in Figma.
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Build it with responsive CSS. Add navigation, footer, and a contact form (no backend yet).
Weeks 5–6: Accessibility and polish
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Add proper heading levels, alt text, labels, focus states, and colour contrast.
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Improve spacing, line length, and mobile tap targets.
Weeks 7–8: Site builder skills
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Rebuild your project in WordPress or Webflow.
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Add a blog and a simple CMS collection.
Weeks 9–10: Portfolio project for a real brief
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Pick a local business or a cause you care about.
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Write a one-page brief, design in Figma, then build and publish.
Weeks 11–12: Portfolio and outreach
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Create a mini portfolio with 2–3 projects and short case notes.
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Ask two owners for a testimonial in exchange for a tidy one-page site.
Low-cost toolkit to begin
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Design: Figma (free tier).
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Code: VS Code (free).
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Learning sandbox: CodePen or a local dev server.
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CMS: WordPress on low-cost hosting, or Webflow free plan for drafts.
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Assets: Google Fonts, Unsplash (check licences), SVG Repo.
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Checks: Lighthouse (in Chrome), WAVE accessibility extension.
The first three projects to build
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A one-page site for a made-up business (hero, services, about, contact).
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A blog layout with tags and a simple article page.
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A small shop mock-up with a product card grid and a basket preview.
Each teaches layout, type, forms, and navigation. Keep them clean and fast.
Turning skills into paid work
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Starter offer: a one-page site in a week for a fixed fee (clear scope).
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Care plan: monthly updates, backups, security, and small tweaks.
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Upsells: logo tidy-up, copy edits, basic SEO (titles, descriptions, headings), and speed fixes.
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Where to find clients: your network, local groups, niche communities, or by refreshing tired sites you already use.
Common myths, cleared up
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“I must be amazing at drawing.” No. Layout, spacing, and type choice matter more than illustration.
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“I need to learn loads of JavaScript.” Basics are enough at first. Focus on clear, accessible pages.
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“Everything must be custom.” Start with good templates and improve them. Clients care about outcomes.
What clients actually look for
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A site that loads fast and works on a phone.
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Clean pages with clear headings and calls to action.
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Easy updates through a CMS.
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Sensible basics: SSL, contact form, map, opening hours, privacy pages.
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A friendly person who answers emails and hits deadlines. Be that person.
Simple goals to track as you learn
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Time to build a one-page site (aim for under 10 hours by project three).
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Page speed score on mobile (aim for green).
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Number of accessibility issues (drive towards zero critical items).
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Portfolio visits and enquiries.
Try this this weekend
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Pick a small business you like. Sketch a tighter hero section and services block for them in Figma.
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Rebuild the hero and one section in HTML/CSS.
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Write 150 words on what you changed and why. That’s a portfolio post.
Follow this plan and in no time you could have your own web design company