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Marketing Psychology & Influencing Customers

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148 students
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What you'll learn

This course by Vladimir Raykov covers five marketing psychology effects that can be used to substantially increase the effectiveness of your marketing.

This course covers five amazing psychological effects that can be used to substantially increase the effectiveness of your marketing.

If you're aiming to sell more of your products or services then this course can show you tricks you may be missing out on to help you reach and persuade your audience more effectively.

It includes

- The Decoy Effect, as used by The Economist and Apple Inc to increase revenue.
- The Rule of Reciprocity, a great way to increasing your reach using a fundamental of psychology
- The Endowment Effect, where people value something they own more than its really worth.
- The Framing Effect, meaning the way you frame your proposition drastically changes the way people respond to it.
- Social Proof Concept, there's no better persuasion tool than to show a prospect that others already love your product. 

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Course Content


  • 32 lectures and over 3 hours of video instruction
  • Downloadable PDF files to further explain each principle
  • Regular quizzes to test your knowledge
  • Support in the course forum from instructor and fellow students
  • Learn the 5 key concepts for marketing effectively¬†Who is this course for?Anyone looking to increase the reach of their business or endeavour. Especially online entrepreneurs, writers, instructors and bloggers.¬†


Vladimir Raykov
Online Instructor, Blogger and Author

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Marketing Psychology & Influencing Customers
  • Language English
  • Lectures 34
  • Bonus Free XO Student Discounts AccessXO Card

Marketing Psychology & Influencing Customers